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Sr. Product Marketing Manager
Los Angeles, CA
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Job Description
Limited Time Sr. Product Marketing Manager
Under the direction of the Director, Product Development and Affiliate Management this position will be responsible for the product and marketing functions as related to the company’s adult affiliate programs. This individual will oversee product tour and tool development, marketing initiatives as related to these programs as well as to recommend and seek out and find new opportunities focused on increasing program generated revenue.
RESPONSIBILITIES:
Content/ Product Management
· Optimize and direct enhancements to products, content, tour experience and join pages for all sites.
· Work with our internal site managers to ensure content selections for tours and updates are in line with competition sites, consumer and affiliate preferences.
· Analyze and assess performance statistics and trends to develop appropriate product adjustments/ recommendations for improved performance.
· Provide technical support for site related issues by liaising directly with product leads and technical teams.
· Develop strategies for improving site navigation, design and search engine optimization
· Responsible for the user experience, page views, traffic levels and work to increase all
Marketing:
· Keep abreast of industry trends, movements and new marketing techniques in order to make recommendations for new projects and/or improvements for our own products.
· Work with Director and internal teams on management of SEO, SEM, PPC, email, newsletter and viral marketing efforts for programs with appropriate internal departments.
· Manage media and advertising buys and direct creative development for both online and print.
· Contribute to product and marketing strategy for adult programs and outline development and marketing plans where needed
· Identify other marketing opportunities to generate increased sales and retention to our subscription products.
Industry Relations
· Participate in trade shows, parties and events to promote our affiliate programs, PR our adult brands and to attract new business.
* Oversee junior support reps in affiliate problem resolution and ensure all issues are handled in a timely manner
QUALIFICATIONS:
* College degree or equivalent, with a minimum of four-years solid online product marketing experience with managerial responsibilities.
* Solid track record of developing and deploying successful consumer facing, web-based, revenue focused products in an industry leading company
* Strong familiarity with online marketing techniques, such as search engines, pay per click advertising as well as blog and forum posting.
* Must have strong analytical skills in usage metrics and understanding of how to develop a successful web business, including: user-experience, ad-network management, customer acquisition, SEO, SEM, Web 2.0 community features, HTML 5 web development, web advertising, web marketing, subscription and VOD models etc.
* Exceptional organizational and multi-tasking skills; self- starter, reliable, resourceful, professional.
* Experience with back-end content and affiliate systems, custom tour management, content creation process, content buys.
* Attention to detail, well organized and project management and workflow development experience.
* Familiarity with online marketing analytics and back-end affiliate management tools. Ability to produce weekly trend and sales reports.
* Excellent verbal and written skills, customer service, interpersonal and computer skills.
* Basic HTML/ CSS best practices / Experience with Dreamweaver and Photoshop a plus.
* Adult industry experience and pre-existing relationships preferred but not required.
Apply online at www.playboyenterprises.com
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Experience Required
3 plus years exp
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Last Update
July 12, 2010
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